Our Sunshine Story
We Are Sunshine began with a belief...
That confidence is not something children should have to earn.
That kindness is strength.
That creativity deserves to be loud.
At its heart, this brand exists to protect something precious. The boldness children are born with. The unfiltered joy. The way they take up space without apology.
Because somewhere along the way, that light can start to dim.
We Are Sunshine was created to hold onto it.
Founded by Claire Johnson, the brand brings together two worlds that quietly shaped its foundation. A first-class degree in primary education and years working within operations and clothing print manufacturing. Education taught her how children grow, learn and absorb the world around them. Industry experience taught her how to turn ideas into something tangible, crafted properly and made to last.
But the real inspiration came later.
Motherhood changed everything.
Watching her own children, confident, playful, wonderfully loud and entirely themselves, sparked something deeper.
A realisation that childhood is vibrant and fearless at the start. And that protecting that energy matters.
We Are Sunshine is an attempt to bottle that feeling.
To capture confidence, colour and creativity and turn it into something children can wear and see every day.
Each piece begins as something hand drawn or hand painted. Created with care. Designed intentionally. Words chosen carefully. Colours selected boldly. Nothing accidental.
Because what children wear and what hangs on their walls quietly speaks to them.
This is more than fabric and ink.
It is affirmation with attitude.
It is celebration over correction.
It is a refusal to shrink big personalities into something smaller and easier.
We create joyful, wearable reminders for children who are growing, exploring and becoming.
Pieces that celebrate who they already are, not who they are told to be.
We Are Sunshine is about raising kind humans.
About championing individuality.
About letting childhood stay colourful for as long as possible.
Because the world is brighter when we let our true colours show.
And every child deserves to know that their sunshine is theirs to keep.
